Giselle (Gigi) Simonetti spent 37 years in real estate and ran her own real estate business for 26. She joined Benchmark Senior Living, the parent company of New Pond Village, in late 2013. Starting at The Commons in Lincoln, she quickly learned all she could about the senior care industry and was successful, leaving The Commons with an impressive occupancy rate of 99 percent.
In 2018, she made the transition to New Pond Village and has again enjoyed success in meeting her department's goals.
Gigi says what she loves about her job is helping to educate seniors on available senior living options and aging in place at New Pond Village. "Most seniors have never heard of Lifecare or are not familiar with how it works," she says. "I pride myself in giving them all the tools to make an educated decision on what works best for them. Knowledge is power, and without knowledge, how can they make an educated decision?"